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Ecommerce platforms like BigCommerce provide powerful tools to help online businesses thrive. With its combination of ease-of-use, customization, and built-in capabilities, BigCommerce is one of the top solutions for operating an online store.
In this article, we’ll explore the top 10 BigCommerce features that merchants should take advantage of to grow their business.
1. Multiple Storefronts
The ability to run multiple online storefronts from a single BigCommerce account is extremely useful for large brands, companies with different divisions, or those testing out different domains.
Store owners can create separate catalogues, pricing rules, payment methods and more for each storefront. This simplifies organization and provides flexibility as your business expands.
2. Top-Tier Search Engine Optimization
Good SEO is crucial for driving organic traffic to your online store. BigCommerce has robust built-in SEO tools like editable metadata, URL slugs, XML sitemaps, and more.
Optimized pages help improve rankings so more potential customers can find your products in search engines like Google.
3. Powerful Promotional Options
BigCommerce provides stellar options for running promotions to boost sales like coupons, product bundles, unlimited free shipping capabilities, and built-in support for affiliate programs.
Merchants can set up flexible promotions, discounts, and savings that align with their business goals. This helps convert more website visitors into paying customers.
4. PCI Compliance Included
Managing payment card industry (PCI) compliance yourself can be challenging. BigCommerce makes it easy by handling PCI compliance for you.
This protects all customer credit card data submitted online for maximum security and peace of mind.
5. Top-Notch Mobile Optimization
Mobile commerce continues to grow rapidly year after year. BigCommerce offers responsive storefront templates that showcase products beautifully on all devices and screen sizes.
This ensures site visitors have an excellent experience browsing and buying products on smartphones or tablets. Fast load speeds enhance this as well.
6. Powerful Integrations & Apps
Expand what your online store can do with BigCommerce app marketplace featuring hundreds of integrations. Connect top shipping carriers, accounting software, CRM tools, email marketing platforms and more.
Popular apps like MailChimp, PayPal and Amazon Pay are easy to connect to handle critical business functions with no coding required.
7. Abandoned Cart Saver
Research shows up to 80% of online carts are abandoned before checkout. BigCommerce’s built-in cart abandonment features let you tempt shoppers back and recover sales.
Tools like automatic abandoned cart emails and discounts remind customers to complete their purchase later if they leave the checkout process.
8. Product Filtering & Faceted Navigation
Make it easy for online shoppers to drill down and find exactly what they want with category-based filtering tools. Customers can sort, refine and filter products in categories by price, features, brands, ratings, etc.
Adding layers of refinement helps connect them with the perfect items to purchase.
9. Powerful Analytics & Reporting
Get visibility into store traffic and sales patterns with BigCommerce’s excellent built-in analytics and reporting. Monitor popular products and categories, track conversions, analyze campaigns, and more to inform your ecommerce strategies.
Data and metrics from a centralized dashboard provides insight to guide future business decisions.
10. Top-Notch Support Options
Receive exceptional customer support with four different plans tailored to business needs. Options include online ticketing, documentation, webinars, phone, chat and email support from BigCommerce experts ready to help store owners succeed.
Why Choose Anchor Group for BigCommerce Implementation?
When it’s time take your online store live, partnering with Anchor Group helps the launch go smoothly. Our team brings years of experience building and migrating sites to BigCommerce for superb performance.
We handle technical details like theme customization, catalogue migration, payment configuration and advanced setup so you can focus on your business. Our optimization paves the way for an exceptional store capable of strong growth.
With Anchor Group, count on guidance optimizing promotions, fine-tuning analytics, maximizing SEO, configuring shipping, and ongoing platform education from experts invested in your ecommerce success.